Vladimir Novkov
Psychology is the foundation. The body follows the mind , not the other way around. That’s why I work with the thinking that drives behavior.
My Story
I wasn’t always in this role. Before becoming a sport psychologist, I walked a long path of transformation myself. As an entrepreneur with three brands, an active person, and a father of two, I had to learn the hard way what it means to build a sustainable routine in the chaos of daily life.
I realized the problem was never the training program. The problem was the way I thought about myself, about effort, about change. Training became a normal part of my life only when the transformation became psychological , not just physical.
Today, I help athletes and active people do the same: stop relying on motivation and build an identity where movement is the norm, not the exception. My approach is “Psychology First” , the mind commands the body.
How I Work
My approach is integrative , I combine evidence-based methods from several schools to work with the whole person, not just an isolated symptom:
Cognitive-Behavioral Therapy (CBT) , for identifying and changing the thought patterns that sabotage behavior. Rational Emotive Behavior Therapy (REBT) , for working with irrational beliefs. Stoicism and logotherapy , for focus on what’s controllable and the search for meaning. Somatic awareness and mindfulness , for stress recognition and emotional regulation.
At the core is the The Blueprint of the Athlete system , a framework that profiles each client across four dimensions: motivation, competitive style, cognitive approach, and social interaction. Because two athletes with identical physical abilities have fundamentally different mental needs.
Sport Psychology , Barcelona Innovation Hub
ISSA Elite Trainer
10+ years of experience
Qualifications
Sofia University “Sv. Kliment Ohridski” , Social Psychology
Barcelona Innovation Hub , Sport Psychology for Athlete Development
International Sports Sciences Association , comprehensive elite trainer certification
Health consulting and behavioral change
Personal transformation and motivational consulting
Designing programs based on genetic profile
Recovery, sleep, and nervous system regulation
In the Media
Ready to get started?
The discovery call is free and without commitment. We discuss your goals and whether my approach is right for you.