You know exactly what to eat and how to train, but you still eat emotionally at night
You tell yourself “starting tomorrow,” but tomorrow never comes
You’ve lost the weight , only to gain it all back and then some
You feel like a failure, even though you know more than most people
If this resonates , the problem isn’t discipline. It’s not motivation. And it’s definitely not laziness. There are specific psychological mechanisms sabotaging your efforts. And they can be addressed.
What’s different here
I don’t give diets
I work with the thinking behind your decisions , not with calories and macros.
I don’t motivate
I build intrinsic motivation that doesn’t depend on mood or season.
I don’t sell “discipline”
I turn physical activity from an obligation into an identity.
CBT, REBT, Stoicism, logotherapy and somatic awareness , we work with the inner saboteur, not against it.
Master’s in Psychology (Sofia University) · ISSA Health Coach · 10+ years of practice · Kultura.bg · BNR · Bloomberg TV
Client Testimonials
I worked with Vladi Novkov while preparing for my first triathlon. He helped me find my "why" beyond the paralyzing fear of water and my intense fear of failure. I recommend him to every amateur or professional athlete because he works professionally and in depth, not with the usual "you can do it, come on, you can do it."
Пепи Димитрова
PR Specialist
Vladi and I have worked together several times. It usually happened after an accident or a sudden injury I was completely unprepared for mentally and took extremely hard. My first "encounter" with him, though, was after a long and almost chronic insomnia. After a few conversations, he gave me advice that I continue to follow years later. What I appreciate about him is that he never says "This has to happen no matter what, just get out of that hole..." and so on. He always approaches you carefully with advice tailored to your character, life, and environment. No demotivation, no stress. But there are questions like "Do you really need this? Is it necessary? Would you actually feel better or not?" And through these questions, we sifted out what truly mattered.
Анна Ванчева
High Fashion Store Manager
I found Vladimir Novkov at a very difficult time in my life. My father and my brother had passed away, my mother fell seriously ill, and I had to take care of her... That is when I felt it was becoming increasingly harder for me to cope with everything -- work and training included. Traditional psychologists did not offer me a solution, so I sought out a sport psychologist. That is when I found Vladimir Novkov. A specialist who is very accurate in his assessments and provides concrete solutions. That was the first time he told me that there are different types of fatigue... and how to overcome them. But as a coach and choreographer, I work a lot with the mental preparation of dancers, and what he told me somehow stuck in my mind as a motto: "Be your own coach\!" And yes... I had never thought that what I tell others, I could tell myself -- that I could help myself. I am very grateful for the different perspective he gave me, and I hope more people will try to find solutions for themselves together with him\!
Павлина Вълчева
Sport Dance Coach
Vladi's approach is comprehensive -- caring for your whole being: body and mind, work and rest, sleep and focus, nutrition and more. All of this is tailored to your habits, without forcing your rhythm of life, without needing to be superhuman to be healthy and in shape. There are so many small details he knows how to draw your attention to -- both delicately and decisively at the same time. Behind all of this stands his tremendous effort and knowledge, rich general culture, and detailed awareness on all matters related to the Human being.
Невена Дишлиева – Кръстева
Publisher
I have known Vlado for over 15 years. Lately, I have been quite impressed by his new project to motivate others to lead a better and more active life. I was preparing for a triathlon competition, and by following his advice as a personal trainer, I managed to significantly improve my results. I wholeheartedly recommend his services to anyone who wants to change for the better.
Светослав Марков
Project Manager
Vladimir's professionalism inspired me to return to sport, to learn consistency, and to pursue my fitness goals. His solid, research-based knowledge is also a plus for every client's development. Even to this day, when training has become an integral part of my daily life, I rarely encounter coaches with such expertise and such genuine interest in the well-being of the people they train. I highly recommend him if you want to transform your training and nutrition culture. If I had to sum it all up: personalized attention and quality. Thank you, Vladi\!
Александра Стоянова
Student
Single Consultation vs. Synergistic Protocol
A single consultation answers one question. The Protocol is a system that changes the way you think, act, and recover , over 6 to 12 weeks.
Single Session (€60)
Protocol (€540)
Duration
1 session (60 min)
6–12 weeks (6 sessions + system)
Focus
One specific problem
Comprehensive behavioral change
Between-session support
,
Real-time chat support
Practical materials
,
6 self-guided workbook modules
Follow-up session
,
30 min after 1 month
Expected outcome
Technique + action plan
Identified patterns + strategies for lasting change
Deduction
,
€60 deducted when enrolling within 30 days of the consultation
The Protocol is not a bundle of consultations , it’s a comprehensive system for change with profiling, cognitive work, and ongoing support between sessions.
Synergistic Protocol
12-week psychological program
Change requires a system, not one-off meetings. For a full transformation , the Synergistic Protocol is the primary format of work.
€540 (1050 лв.) one-time for 12 weeks or in installments: €180 (350 лв.) per month
6–12 weeks working with a psychologist Every week or every other week , at your pace
Initial consultation (30 min) Discovery call and situation assessment
6 video sessions (60 min each) In-depth psychological work
Chat support between sessions Connection and real-time course correction
Practical materials for self-guided work Hands-on exercises between sessions
Follow-up session (30 min) 1 month after the program , progress check
+ SportPersonalities Premium Profile Full access to the platform
Want to start with a single session?
60 minutes focused on one specific problem. You come with a question, you leave with a plan. If you decide to continue , the amount is deducted from the Protocol.
Single Consultation
60-minute video consultation
117 лв. (~€60) one-time
Focus on one specific problem Specific situation, specific plan
SportPersonalities Premium Full access
The amount is deducted from the Synergistic Protocol when enrolling within 30 days of the consultation.
Yes. 30 minutes, no commitment. You tell me what brought you here, I assess whether my approach is right for you. If it’s not , I’ll tell you directly.
What happens during a session?
We talk via video (60 min). We work with specific cognitive-behavioral techniques , we analyze the thoughts that sabotage you and build new behavioral patterns. Between sessions, you receive practical assignments to apply in real life.
What if something isn’t working?
We talk. We can adapt the pace, take a break, or restructure the remaining sessions. The program is flexible , because people are different and life doesn’t wait.
Can I pay in installments?
Yes. The Synergistic Protocol can be paid in full (€540 / 1050 лв.) or in three installments of €180 (350 лв.) per month.
The first step is a conversation.
30 minutes where we get to know each other , what’s holding you back, what you’ve already tried, and whether the program is right for you.